In The Media

MBlog 2014: Reflecting on my Blogging Journey


My Blogging Journey Begins

This past weekend I had the opportunity to speak at MBlog 2014 here in Winnipeg. It was a fantastic blogging conference and great time for me to reflect on my blogging journey. I consider myself an early adopter when it comes to online marketing and, right from the start, blogging caught my interest. I started on Blogger about 12 years ago before moving to TypePad where I first started my personal blog titled Stationery Scoop

Speaking My Mind and Building a Community

In the early days, I began blogging to share my entrepreneurial journey and I quickly began connecting with a great community of people who shared common interests. It was a hobby, passion, networking tool and business builder all in one. 

Blogging allowed me to speak my mind, connect with like-minded individuals and experiment with a digital marketing platform on the rise. I worked from a set schedule, I set rules for myself (never allowing my family to be a part of the story) and I had fun doing it. 

Transitioning from Personal to Corporate Blog

As the company grew, the messaging evolved from my personal journey to the journey of the company. At a certain point, we were large enough to shift the focus from Stationary Scoop to a new Botanical PaperWorks blog with a small team to manage it. While I still have my personal blog, Botanical PaperWorks serves as our go-to resource for anyone looking for seed paper wedding invitations, favors, memorial products, stationery and much more.

We’re all about being stylish and green and I think our blog is a beautiful reflection of those core traits. We pride ourselves on creating interesting, original content and freebies, and also scouring the web for our favourite resources to share. We’re never salesy or pushy and consider ourselves friendly, focused and earnest - just like in real life.

A New Blog for the Promotional Products Market

Our newest blog is Seed Paper Promotions, which focuses on the needs of corporate promotional products distributors and users. We work with Fortune 500 companies and large brands including Lululemon, Pepsi, Starbucks, Volkswagen, Francis Ford Coppola Wineries and The White House Correspondence Dinner.

Why two separate corporate blogs? We want to be as relevant and helpful as possible. For Seed Paper Promotions, we focus on posting sales tips, eco-marketing ideas and other great resources for corporations and promo product distributors. 

Your Opinion Means the World

In the end, our main focus and the greatest joy we get is connecting with our clients, friends and followers. We want every post to spark your interest and put a smile on your face. To achieve this, we need your help. We would love if you could take a couple minutes to help fill out a quick online survey – it will help us better understand what you look for in a blog and how we can provide the best content possible.

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