- Give WEE attendees a takeaway that would live on after the event
- Reinforce the event theme of making connections and empowering each other
Strategy and Execution
The PPPC’s Women’s Empowerment Event is an annual event where women in the promotional products industry can gather together to learn, inspire, and empower one another. This year was the 10th anniversary, and it was made extra special with a variety of giveaways for all the attendees to enjoy.
As the committee was planning the event, Kate Plummer from Clearmount was working on an idea that would give the attendees something fun to do at the event, but also keep the spirit of the event going even after it had passed.
The idea was to share two postcards with each attendee: one upon which they could each write a message to themselves, and one to inspire a friend at the event. The postcard from a friend would then be mailed out 1 to 2 weeks after the event, and the one from yourself would arrive a month after the event to remind you of the empowerment and education that you gained.
To make the cards themselves extra unique and symbolic of growth, they used plantable postcards from Botanical PaperWorks. This way, each card and the inspiring words on them could be planted after to grow wildflowers. No waste would be created, and the recipients would get to watch them grow.
The women at the event loved the unique concept and thought it was a great way to connect and inspire each other. The postcards truly captured the essence of the event and extended the theme into the everyday lives of the recipients—a great example of how you can elevate promotional products with creative thinking!
Here's a look at what the plantable postcards cards will grow: