Business & Promo

{case study} CanvasPop

How CanvasPop used eco-friendly seed paper to reduce waste and fulfill their sustainability mission.

What do you get when you combine a great initiative, an awesome eco-friendly company and really great designs? Remade by CanvasPop, a wallet made from unused canvas by Canadian company CanvasPop. CanvasPop is a web based company that converts photos into printed canvas art. They have always done their part in making eco-conscious decisions and reducing manufacturing waste in a big way.

Objectives:

  • Give a gift inside the new wallets
  • A product that aligns with eco-friendly values with the company
  • Send a sustainable message

Now they've come up with a brilliant project called Remade by CanvasPop that combines those principals to make some really fun artsy wallets for a good cause.

CanvasPop Remade Wallets with seed paper cards that grow.
Strategy and Execution:

Each wallet is made from canvas leftovers and is constructed by EcoEquitable Inc., a non-profit organization that provides employment and skill development to immigrant and underemployed women. Unique and eco-friendly, these beautiful wallets also have a seed paper insert from Botanical PaperWorks tucked inside that recipients can plant in a pot or garden. After the wallet is sold, CanvasPop donates the profits of each sale to charity: water, a non-profit organization that helps bring clean and safe drinking water to people in need. Not only were we excited to be a part of this amazing project, but one of the artists just so happens to be the very talented Kal Barteski with whom we've had the pleasure of working in the past. Kal is a professional artist who specializes in painting, writing and design. Pictured above is our favorite of the wallet designs, the Be Kind wallet in her sought-after script writing.

CanvasPop Wallet By Kal Barteski

Results:

The eco-friendly wallets with the seed paper piece turned out to be a huge success for the company.


Plantable business cards, bookmarks and more eco-friendly pieces to help your business grow.

Created with biodegradable materials, seed paper is embedded with NON-GMO seeds that grow wildflowers, herbs, or vegetables when planted in a pot or garden. Learn more about how you can incorporate this special, eco-friendly paper into your next corporate promotion by subscribing to our newsletter and download our Seed Paper Promotions Catalogs.


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