As members of the PPPC (Promotional Product Professionals of Canada), we have a valued relationship with the association and were thrilled when they wanted to use our Seed Paper Promotional Products to spread the word about their important scholarship program.
Officially launched in 2007, the PPPC Scholarship Program was originated to help its members' children and other students who are pursuing their education and career in Sales, Marketing, Business, Management or any other related field. Since the launch of the scholarship, the program has evolved to become much more than helping students finance their educations; it creates awareness about the industry while showcasing new and upcoming talent.
- Spread awareness about scholarship
- Encourage students to apply for scholarship
- Include a special gift that grows
Strategy & Execution:
In keeping with the idea of growing the industry with bright young minds, the PPPC used an Eco Bookmark with Slot from Botanical PaperWorks with a seed paper leaf tucked in with the message "Plant The Seeds Of Growth.” Each recipient can then plant the leaf to grow a garden of wildflowers as a symbol of the GROWTH that this scholarship program is all about. The PPPC created a campaign for their scholarship program that used e-blasts, web graphics, social media and direct mail. As part of their direct mail package, they included 3 promotional bookmarks for members to handout as way to help spread the word.
The bookmarks were a success and helped the PPPC raise awareness about their scholarship program.
Perfect for handing out at trade shows or as a gift of appreciation, seed paper bookmarks are a fantastic branding tool because they grow into wildflowers when planted. These green promotions are made with post-consumer waste and are printed according to your specifications.
Created with biodegradable materials, seed paper is embedded with NON-GMO seeds that grow wildflowers, herbs, or vegetables when planted in a pot or garden. Learn more about how you can incorporate this special, eco-friendly paper into your next corporate promotion by subscribing to our newsletter and download our full Seed Paper Promotions Catalog.