Earth Day is known for encouraging sustainability and inspiring people to make eco-friendly choices all over the globe and is becoming more and more popular every year. From individuals volunteering their time, to large companies implementing new green initiatives, Earth Day should be a priority and not something to be missed out on. It's a great opportunity to market your brand and do some good for the planet.
Here are 9 reasons Earth Day is a great marketing opportunity:
1) It inspires
Great Earth Day marketing material can motivate people to take a closer look, read a little more, and follow through with an action. This can help you connect with your client base can help build brand recognition and customer loyalty. As the digital world grows, it's changing the way consumers interact with brands making it more important than ever to stand out and inspire your audience.
2) It’s an opportunity for earned media
By communicating socially positive and important green living values to clients and customers, Earth Day related promotions can increase your earned media because people are more likely to endorse and align themselves with a brand that they respect. This type of media is invaluable but also very hard to achieve, so Earth Day gives you a great topic to build upon.
3) It's socially relevant
Environmental awareness is increasingly present in popular culture as the need for sustainable practices has been growing for decades. Consumers care more than ever about the purchases they make, especially the younger generations who have grown up during the environmental era. It’s the perfect conversation to be a part of to increase engagement and sharing on social media.
4) It’s a good time to share your eco-commitment
A lot of businesses are already implementing important green practices and Earth Day is the perfect time of year for them to share your businesses sustainability and eco policies with the public. Not only is this good business but as citizens of the Earth, it’s a good thing to do. It’s a chance to help the planet and make a real difference.
5) It's team building
It reminds your team and customers of the importance of taking care of the planet and how they can come together to create positive change. It’s inspiring and motivating to join with millions around the world on April 22 to work towards a common goal and make our Earth a better place.
6) It’s different than traditional holidays
Other holidays have a tendency to feel over-marketed and have lost a little bit of their impact when it comes to standing out. Earth Day marketing is different in the sense that it doesn’t blatantly focus on driving sales but rather focuses on building relationships which are critical for build long-term brand loyalty and in turn generating new sales.
7) It’s universal
Earth Day brings people from all across the globe together to spread awareness about environmental issues that will affect the future of the planet as a whole. It’s something everyone can get on board with and there are all kinds of green opportunities for all types of businesses and organizations to get involved with.
8) It’s broad
When it comes to Earth Day marketing, there are so many important topics to focus on so the campaigns can get really creative and different. Whether you choose to focus on an engaged species such as honeybees, or a variety of other conservation issues, you can take a unique stand and deliver a message that goes deeper and motivates real change.
9) It’s good timing
Springtime is the perfect time of year for fresh messages with a focus on nature because people are more enthusiastic for the outdoors. Earthy imagery such as trees, birds, and bees are so fitting for the time of year when people are excited for summer which is just around the corner.
Spread seeds and PLANT for the PLANET this Earth Day!
Take a look at this Idea Book that will help you GROW some ideas for your Earth Day marketing campaigns. From the NEW Conservation Promotions to Seed Bombs, Planting Flags and so much more, you'll find tons of green ideas in this e-booklet.