The trend towards incorporating sustainable business practices as a core value in business is one of the most promising trends we have seen for our planet. The fact that the market for sustainable products and services is ever-growing means that more people are demanding changes from the businesses they frequent, which is our best chance to fight negative impacts to the environment on a global level.
While this is great news for the planet, businesses are left trying to find new and creative ways to incorporate positive changes for the planet that also help to build brand value and customer loyalty for long term economic sustainability. Making changes is one thing, but making them part of your branding to get maximum impact is another.
Incorporating seed paper can help deliver a positive message for change and also help GROW your brand when doing so!
Below are 3 ways seed paper can be used to build brand value and customer loyalty using a sustainable tea shop as an example. Featuring Lemon Mint Native Species Seed Paper from Botanical PaperWorks, this brand could share seeds that are not only tied into their brand image, but are also the most beneficial for their distribution region.
Plantable Business Cards are one of the easiest and most economical ways to incorporate seed paper into your branding. Each card is packed with seeds that deliver a strong and symbolic message when making new contacts. Not only do they stand out with their unique texture and appearance, but these plantable cards give the recipients an opportunity to take an action for the planet and be a part of something much bigger. It's truly a beautiful thing to have your brand be a part of that!
Seed Paper Coasters are perfect for repeated brand exposure in restaurants and cafés that will help brand value and customer loyalty. While they can also be used for eco-friendly events, we especially love them as in shop giveaways that provide a use, but also give customers the chance to take a gift home with them to plant.
Any business that offers to-go beverages knows the value to branding its cups. Sadly though, many print solutions for these cups include coatings that may reduce the recyclability of the cups after. In comes the sleeve solution to the rescue! With a branded sleeve you can use cups that are fully recyclable and still have a unique look. By using Plantable Coffee/Tea Sleeves, customers will love the fact that they beverages are wrapped with seeds that they can plant instead of toss after. They'll feel good about their visits, which means positive brand associates and customer loyalty.
Created with biodegradable materials, seed paper is embedded with NON-GMO seeds that grow wildflowers, herbs, or vegetables when planted in a pot or garden. Learn more about how you can incorporate this special eco-friendly paper into your next corporate branding by subscribing to our newsletter, and download our full Seed Paper Promotions Catalog.