Business & Promo

{case study} New Resource Bank

For New Resource Bank, making a commitment to be eco-friendly isn't just a small part of their company culture, it's the core of their entire business. Their mission has always been to promote sustainable living and they take it seriously by only extending loans to companies and nonprofit organizations that have a positive impact on the environment or on their communities. "Internally, we think about every aspect of our operations, from our carbon footprint to our waste diversion rate," says Stephanie Meade, Director of Marketing & Sustainability.

Objectives:

  • Be eco-friendly
  • Give people a chance to create beauty
  • Align with the company’s green values

Wildflowers grown from Seed Paper by Botanical PaperWorks/Seed Paper Promotions

Strategy & Execution:

The eco-friendly bank, which has been a B-Corp for the past three years, chose to use Seed Paper Money Bills from Botanical PaperWorks for their promotional product and they made their grand debut at two conferences.

Results:

According to Meade, their clients thought the seed paper money bills were just made from regular paper but when she explained that they can be planted to grow wildflowers, people became excited and thoroughly impressed. They were pleasantly surprised by the creative and interesting products and even took a couple more to give to family members.

"I think like might be an understatement from the enthusiastic responses we received." she said.

Seed Paper Coins and Bills is a creative promotional product that always gets conversation buzzing. Made from 100% recycled post-consumer materials, the paper is embedded with seeds that grow wildflowers when planted. Seed money is available in coins, $5 bills, 20$ bills and $100 bills so you get a choice on what kind of style you want to go with for your promotion. Clients and colleagues are always impressed when they receive this innovative promotional product that’s as eco-friendly as it is interesting!

For more information on New Resource Bank, visit their website at www.newresourcebank.com

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Plantable business cards, bookmarks and more eco-friendly pieces to help your business grow.

Created with biodegradable materials, seed paper is embedded with NON-GMO seeds that grow wildflowers, herbs, or vegetables when planted in a pot or garden. Learn more about how you can incorporate this special, eco-friendly paper into your next corporate promotion by subscribing to our newsletter and download our full Seed Paper Promotions Catalog.


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