Love them or hate them, corporate holiday parties are part of doing good business. However, many employers will easily dismiss them as frivolous spending when it comes time to setting the budget. In the grand scheme of things, it may seem like investing in a good time for your staff is money not worth spending, but you must consider the benefits and risks before you make this decision.
Whether you are a small locally driven business or large scale organization with offices all over the country, your corporate holiday party does more for you than you think.
1. They help foster relationships
It may not be tangible or reflected in the books as a good investment, but relationships are what most organizations are built on. Bridging the gap between employee and employer as well as encouraging staff relations and client connections can help your business thrive on various levels.
Employees that develop lasting relationships with their coworkers and employer will be more loyal to the company and may even be more productive. When you care what people think of you, you are more likely to bring your best self to work everyday. And these benefits don't have to end with your staff. When you extend invitations to clients, potential clients and friends of your business, you can cultivate valuable connections for the future of your company.
In a nutshell, building relationships can:
- Increase productivity
- Cultivate employee loyalty
- Expand your connections and reach
2. They increase company morale
It may not make the yearly business plan, but one thing vital to the long term future of your organization is company morale. Defined as job satisfaction, outlook, and feelings of well-being an employee has within a workplace setting; good morale has the power to:
- Increase productivity
- Reduce leave days
- Create a safer work place
- Retain good employees
- Increase quality and creativity
Positive company morale can't be achieved in a single holiday party, but it does go a long way. It's the perfect time of year to show your staff that you appreciate them and that they are valued, which is a critical aspect to cultivating good company morale each year.
(Source: 6 REASONS WHY STAFF MORALE IS IMPORTANT)
3. They are a good opportunity to reflect and look ahead
Corporate holiday parties can bring staff together at the end of the year to share successes and accomplishments which can actually help boost employee drive for the year ahead. Instead of looking at the books and planning for next year behind closed doors, share some big moments and achievements with the entire staff. By celebrating staff accomplishments you are reinforcing that they do get noticed.
4. They are a chance to show your business has personality
No matter what type of business you have, showing that you have relatable human beings behind the branding is part of the future of doing business. With the growing presence of social media, consumer behavior is changing. They want to connect with brands on a more personal level and identify with them as part of their lifestyle. Showing your personal side will bring some life to your social media presence and staff activities play a big role in this.
5. Cancelling it can have a negative impact
While cancelling a staff party may not be as harsh as layoffs and budget cuts, it actually sends a similar message. Staff and clients may have concerns about why the company had to cut it and could raise questions about the future. While there are tactful ways to cancel, be sure to think about what you are saying to your staff when you do so.
Want to start planning?
We have tons for eco-friendly ways to help you celebrate the holiday season and share a green message. From corporate gifts to giveaways and even corporate holiday party invitations, you'll find all kinds of inspiration for the season in this idea book to help your stand out and GROW brand awareness this holiday season!