For many businesses both large and small, consistently growing and nurturing new leads is vital for survival. However, with today’s competitive digital landscape filled with consumers who are constantly bombarded with business vying for their attention, more traditional marketing tactics are being reconsidered and are even growing in popularity.
In particular, direct mail is making a big comeback due in part to CASL prohibiting unsolicited electronic communications. In order to work around this hurdle, businesses are turning to tried and true old-fashioned mail, and for good reason.
According to a Direct Marketing Association Response Rate Report, regular direct mail outperforms all digital channels combined by nearly 600%!
Combine that with that fact that even if you get permissions to email your leads, their inbox is likely flooded with emails from businesses asking them to click here, shop now, redeem this code, etc. Your contacts mailbox will have far less competition than their email inbox. However, that doesn’t mean you can slack on the creative factor. To really stand out and make sure your message is heard, unique and eye-catching printed pieces will be key.
Seed Paper Direct Mail - An Eco-friendly & Eye-catching Solution
Seed paper is a unique and tactile way that also offers the recipient an experience. The texture is different from anything else they’ll find in their mailbox, making it hard to ignore and the fact that they can plant it means you are giving a gift with your message.
Botanical PaperWorks has plantable seed paper direct-mail options for all types of budgets and you can use variable data which gives you the potential for segmentation and personalization—a key component for engagement.